Meanwhile, sans serif fonts are the exact opposite. They value trustworthiness, sophistication, and heritage. Many companies that employ this type are in traditional industries such as legal, finance, music, and education.
Pick this font if you want to express strength, seriousness, and reliability. They look traditional, classic, and sturdy. That’s why you’ll recognize old writings with characters that resemble them. Serif fonts have a long history that dates back to the 18th century. It’s a matter of understanding your brand and what message you want to convey to your audiences.
Common sans serif fonts include: Calibri, Proxima Nova, Futura, Arial, and Helvetica. The letters look clean, simple, and are even throughout. Perhaps you’ve seen these on minimalist works like modern logos or tech start-ups. Sans serifs on the other hand, don’t have these ‘tapers’ or ‘serifs’ hence the name. Common serif fonts include: Times New Roman, Garamond, Courier New, and Baskerville. They are also sometimes called ‘feet’ or ‘tails’. These are letters that have those decorative ‘tapers’ or ‘serifs’ at the beginning or end of their stems. You’ve probably encountered your fair share of serif fonts by now. Why not start by understanding the difference between a serif and sans serif font. That is why picking the right one is critical to the success of a project. They can convey a whole world of emotions and perceptions. Just as clothes can represent different things to the onlooker, the same is true for fonts. When was the last time you thought about what you would like to wear for that day? And why did you select that particular outfit? Is it because of the style, the fit, or the function?
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